Magic of 3 A question often heard these days is, “What is your deepest fear?” This quote was made famous in the movie Coach Carter. Artificial intelligence has created fears on many levels. Three fears are emerging as our “deepest fears.” Since there is something magical about the number three, we will focus on these “deepest fears,” and… Continue reading Artificial Intelligence: Fear and Promise in the Age of Change
When it comes to lead generation on your website, it all starts with one page; the homepage. Not only does your homepage set the tone for a good (or poor) user experience, it can also mean the difference between a lead and zilch. As you know, a good homepage should include a strong CTA and be tested… Continue reading The Lead Generation
Getting someone to take action after reading your post, ad, etc. is a true skill and a sign of a talented marketer. You can have all the right pieces in place…from a killer headline to an amazing article, but if it doesn’t result in action, is it worth it? Here are 5 effective principles for… Continue reading Last Call
It’s the lazy, hazy, dog days of summer. People go on vacation, business slows down, and you take a moment to catch your breath especially after the year we’ve all had. Many businesses are doggy paddling through this seasonal lull. So we came up with a few suggestions to make the best of the pause.… Continue reading Dog Days Of Summer: Business Pause Test
Social Media Returns Anticipation is high for the payback on social marketing investments. The verdict is out for capturing any quantifiable results. A recent CMO poll cosponsored by Duke Business School and Deloite Touche indicates even with an average of 13% of marketing dollars being spent on social marketing only 30% of the respondents indicating that… Continue reading Words Make the Difference
In celebration of National IPA Day we are sharing our favorite ideas for beer sales and promotions. Categories include: Contests and sweepstakes, promotions, on-site and online activities, and charitable initiatives. Cleveland’s Great Lakes Brewing streams its Hop College Class, dissecting the classic Dortmunder Gold Lager “Our public Hop College program is one of the main ways we bring… Continue reading Raising The Bar On Beverage Marketing
Our UX Design teams in Atlanta and Cleveland are always looking for ways to speed-up our workflow. Here are 5 of the Chrome extensions we’ve been putting to good use regularly at Yalo. Loom This plugin is billed as video messaging for work and while I’m sure it fulfills that overarching goal, we primarily use it… Continue reading 5 Chrome Extensions To Speed Up Your UX Workflow
You always know that spooky season is around the corner when the big brands start to get involved. When TV spots start to get autumnal, something wicked this way comes! Here are 5 Fangtastic ads to keep you inspired this holiday season: McDonald’s If you’re a horror fan, then you’ve got absolutely no choice but… Continue reading Creeping The Holiday Spirit Alive!