Artificial Intelligence: Fear and Promise in the Age of Change

Magic of 3 A question often heard these days is, “What is your deepest fear?” This quote was made famous in the movie Coach Carter. Artificial intelligence has created fears on many levels. Three fears are emerging as our “deepest fears.” Since there is something magical about the number three, we will focus on these “deepest fears,” and… Continue reading Artificial Intelligence: Fear and Promise in the Age of Change

Published
Categorized as blog

The Lead Generation

When it comes to lead generation on your website, it all starts with one page; the homepage. Not only does your homepage set the tone for a good (or poor) user experience, it can also mean the difference between a lead and zilch. As you know, a good homepage should include a strong CTA and be tested… Continue reading The Lead Generation

Published
Categorized as blog

Last Call

Expert barman is making cocktail at night club.

Getting someone to take action after reading your post, ad, etc. is a true skill and a sign of a talented marketer. You can have all the right pieces in place…from a killer headline to an amazing article, but if it doesn’t result in action, is it worth it?  Here are 5 effective principles for… Continue reading Last Call

Published
Categorized as blog

Words Make the Difference

Social Media Returns Anticipation is high for the payback on social marketing investments. The verdict is out for capturing any quantifiable results. A recent CMO poll cosponsored by Duke Business School and Deloite Touche indicates even with an average of 13% of marketing dollars being spent on social marketing only 30% of the respondents indicating that… Continue reading Words Make the Difference

Published
Categorized as blog

Raising The Bar On Beverage Marketing

In celebration of National IPA Day we are sharing our favorite ideas for beer sales and promotions. Categories include: Contests and sweepstakes, promotions, on-site and online activities, and charitable initiatives. Cleveland’s Great Lakes Brewing streams its Hop College Class, dissecting the classic Dortmunder Gold Lager “Our public Hop College program is one of the main ways we bring… Continue reading Raising The Bar On Beverage Marketing

Published
Categorized as blog

Creeping The Holiday Spirit Alive!

You always know that spooky season is around the corner when the big brands start to get involved. When TV spots start to get autumnal, something wicked this way comes! Here are 5 Fangtastic ads to keep you inspired this holiday season: McDonald’s If you’re a horror fan, then you’ve got absolutely no choice but… Continue reading Creeping The Holiday Spirit Alive!

Published
Categorized as blog

Detecting Specific Text Input with HTML and CSS

Louis Lazaris breaks down some bonafide CSS trickery from Jane. The Pen shows off interactivity where: You have to press a special combination of keys on a keyboard. Then type a secret password. From there, a special message pops up on the screen. Easily JavaScript territory, but no, this is done here entirely in HTML and CSS,… Continue reading Detecting Specific Text Input with HTML and CSS

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!